Great copy requires focus.

Can you tell me in one (brief) sentence what you do, what makes you different, and who you serve?

How about your team members? Could they sum it up for me? 

You’re sweating a bit right now. That’s normal. But breathe. It’s going to be okay. I know you’ve been trying to get around to this project for ages, but give yourself a break. The first step is acknowledging that you have to get your shit together.

I ask questions that define the difference you bring to your category while identifying the audience that needs you, so your marketing always lands as it should.

My calendar books up really far in advance, so if you want my help in the near future, book sooner than later.

Isabel Delaney says:

"I wanted potential clients to really understand who me and my staff are and why we do what we do, but couldn't find the words. Jaime Lee really captured the spirit of our agency. I highly recommend!"

Copywriting and Consulting

You need content that connects with your audience and reflects what’s in your heart. What a coincidence! I write content that’s compelling, conversational, and persuasive without ever being pushy. I can handle your website copy, email campaigns, lead magnets, and marketing pieces that you keep putting off. (I see you!) And if you aren’t sure who your audience is or what you’re trying to say? Well I can help narrow it down for you. 

I’m a brand writer, so you should have a clear, established voice for me to write in. If you don’t have an ICA (ideal customer avatar) or some well-defined core values, we should start there. 

“You’re a writer. Can’t you just write my copy?” 

Sure I can “just write your copy.” Kind of like how you can just shampoo your hair without water. 

The two best ways for you to work with me are to book me for a day or a week.

I call this my “Pretty Woman” pricing.


Well, remember when Edward (Richard Gere) paid Vivian (Julia Roberts) $3,000 to spend six days with him?

This way of operating is sort of like that except I’m in a different line of work than Vivian. I’m more expensive,  but her prices were set in the 80s, so, inflation. Anyway, you can learn how this works below.

If you’re not ready for a Pretty Woman kind of commitment, we can talk about fitting you in around my secured projects, but the average wait time to get on my calendar is two months, give or take.

To chat about how we can best work together, that big orange button is your starting point.

The One-Day Intensive

It’s amazing what we can accomplish in a focused day together, in a room or on a Zoom.

If you’re struggling to find your brand voice or to define your ideal customer or to figure out an email sales funnel, may I offer you a hit of my ADHD hyperfocus? 

Regarding what we can do during that day, the options are endless and the plan varies for every single client, but here’s a broad overview:

How goes my one-day intensive?
On the day of…


The One-Week Immersion

Let’s get this weight off your shoulders and make you some money.

If you have a website you’re struggling to finish, a sales funnel that has to get done, or a lack of consistent messaging throughout your enterprise, a block of my focused time is a steal of a deal. For a four-day work week, I’ll be at your service. This is a completely customized package for every client. Even if you’re not sure what needs to be done or in what order, you can relax. That’s what I’m here for.

Book your clarity call, and if we’re a fit, a deposit will hold your spot. 




What’s bugging you about your business right now? Do you relate to any of these thoughts?

We can’t find good employees.
Our website’s not converting.
We’re getting shitty leads.
People have stopped buying.
It’s like nobody even knows what we do!
The competition looks better than us.
All of our marketing stuff feels tired.
We’ve drifted away from what we want to be doing as a company.

You might even be worried that if you don’t make some changes soon, you’re going to have to close your doors.

✋🏻Stop right now! Thank you very much. You need a brand that has a human touch. Hey you, always on the run. Gotta slow it down, baby, gotta have some fuuuuun.

Yes, those are lyrics of a Spice Girls song, but they totally apply here. You should actually go listen to that song right now and dance some of your stress out.

Before you make any big changes in your business, heed the advice of the Spice.  

Stop right now. Let’s figure out why these things are happening before investing in any major design or structural changes.

I’m here to tell you that if there’s a deeper issue causing those problems (and I suspect there is), slapping up a new logo and changing your font isn’t a sustainable fix. Sure, you might get some buzz when you put 💄 on your 🐷, but eventually you’ll land back in the same spot you’re in now.

Why are your employees leaving?
Why isn’t your website converting?
Where is the disconnect stemming from?

(It’s probably not as simple as a new logo.)

Define what you’re doing and who you’re doing it for before sitting down with a designer. Or a copywriter. Or a Facebook ad manager. Give those good people something solid to work with, for the love of all things holy!

Consider this website. Isn’t it refreshing? Don’t you feel like you know me? Like I see you?

The photos, the colours, the design, the messaging, the crystal clear offer—it’s all been strategically curated thanks to a magical rebranding process. (And a team of superstars.)

When it comes to establishing your brand, you have two options: You can half-ass it, or you can full-ass it. 🍑

If you have brand envy looking at my website and reading my emails, well, have I got news for you!

You can hire the exact same team to bring your brand back to life.
Thanks to the power of Zoom, you and your team can work with myself and Shanna Dennis —rebrand strategist and founder of the Define Before Design process. We’ll help take your company from competing as a commodity to owning your space as a brand.

We’ll ask all the right questions as you sip coffee and discuss the answers. Shanna and I will do the heavy lifting (hearing what you’re really saying and writing that shit down).

The Define Before Design Experience...

We have a knack for getting into the hearts and minds of an audience and creating a one-of-a-kind brand experience that will keep them coming back to you for more.

Remember how much you wanted to order sea monkeys when you were a kid? That’s the level of customer lust I’m talkin’ about.

Shanna’s a designer  I’m a writer. And we’re both wildly creative. As we move your business through the process, your brand elements all come together.

Not only will your company stand out and attract the right customers (can you say ka-ching?), but everyone will understand what you do and why you do it.

Ya know what? After writing all that, it kind of feels like we should revisit this pricing…

Investment is 16 weeks and…

4 payments of $5,000

PS: If you TRULY want to go all in 🍑, talk to me about add ons. (Brand naming, brand architecture strategy, website design and development, taxidermy, social media branded graphics, writing and design of other brand assets.) 

Sometimes I blog

Do tell, JL...